Blooded

Blooded is a 2011 British independent horror/thriller film written by James Walker, produced by Magma Pictures and Ptarmigan ACP and directed by Edward Boase, his first feature. The film premiered at the Bradford International Film Festival on 18 March 2011. The plot involves an animal rights action group calling themselves the "Real Animal League", which kidnaps five young deer hunters and then hunts them. It is filmed in a mockumentary style. As part of the promotion, distributor Revolver Entertainment created a website, realanimalleague.com, for the fictional Real Animal League (RAL), which mentions the film. An email statement to the real animal rights group, Animal Liberation Front (ALF), supposedly from the RAL claiming that the film misrepresented them, was reprinted on the ALF website. The Evening Standard reported that the film "caused outrage after graphic scenes showing activists attacking five deer-stalkers were posted on the internet, in a viral publicity campaign," and the film's topic has provoked reactions from parties on both side of the hunting debate in the UK.