Selling L.A.: A Youthful Approach

Agents Gregg Silver and Dafna Milstein work with Team Leader Rob Aigner to market a brand-new luxurious condo building. There are 25 units up for grabs, at prices from $700k – $1.7-million, and Gregg and Dafna have a crazy idea: a social media campaign to market the condos as hip spaces for younger first-time buyers. If this scheme (a first for Keller Williams) works, they stand to make a small fortune in commissions and will be hailed for their visionary strategy. But if they fail, many more experienced agents are ready to pounce and steal their exclusive listings. Meanwhile, agent Katy Landrum has known her clients Gene and Jessica Geiser since junior high school, and ever since then, these siblings have had vastly different tastes. Now they're buying a beach property together, and while it's Jessica who will be living at the house, dealing with the day-to-day in Los Angeles, it's her out-of-town brother who's spending the money. Katy has her work cut out for her to find a place that matches two VERY different aesthetics, and to try and keep two lifelong friends as lifelong clients.